FACEBOOK has announced that it will change its name to Meta.
Billionaire Mark Zuckerberg announced the shock rebranding during his forward-looking Facebook Connect keynote – in which he detailed his plans to create a next-generation “metaverse” Internet.
The new nickname is a collective term for the entire operation of Facebook – so the name of the actual app will not change.
But Meta is now the official corporate brand, covering Facebook, Instagram, WhatsApp, Oculus, and more.
Zuckerberg said Meta comes from the Greek word for “beyond” and now represents the company better.
“We are a company that develops technology to connect people,” said the Harvard dropout when the company was announced.
“Facebook was born at a certain time, a college campus, the web.
“It increasingly doesn’t include everything we do.
“At the moment our brand is so closely linked to a product that it cannot possibly represent everything we do today, let alone in the future.”
The special event showcased the company’s brand new Metaverse technology with an emphasis on virtual reality.
VR, Augmented Reality and the “Metaverse” – a potentially infinite virtual world – are big investment areas for Facebook.
The company recently announced plans to hire an additional 10,000 people to work on the Metaverse.
“It’s not about spending more time on screens. It’s about making better the time we already spend, ”said Zuckerberg, 37, of his vision for the Metaverse.
“The next version of the internet may.”
Today we revealed how soon you can live in Facebook virtual houses – an early stage of the metaverse.
Speaking to journalists like The Sun, Facebook VR boss Andrew Bosworth described the company’s bold vision.
“The Metaverse is a series of 3D virtual spaces where you can share immersive experiences when you can’t be together,” explained Bosworth.
“What comes after the Internet? Instead of looking at a screen, you can be in the experience.
“You don’t have to experience it in VR. Most people will first see it on screens they already have. “
He called it “the next generation of the Internet”.
News of the rebranding sparked the internet last week, with joke names like “Bookface” and “Booky McBookface” going viral on social media.
A number of industry experts came out with more serious predictions based on information provided to The Verge by a source on Facebook.
Samidh Chakrabarti, who previously worked as the head of civil integrity at Facebook, assumes that the US tech titan will operate under the nickname “Meta”.
“My best guess for the new name: ‘Meta’,” Chakrabarti wrote on Twitter.
“But I would prefer something a bit more classic, like just ‘A Mark Zuckerberg Production’.”
Facebook isn’t the first company to change its name.