Thursday, December 1, 2022

From ketchup to bread, how the cost of Brits’ favorite brands has doubled in the last two years

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BUYERS are paying twice as much today for some major grocery brands as they did two years ago as food giants raise their costs via inflation.

Heinz’s tomato ketchup is up 53 percent, or 91 pence, over the past two years, according to a Which? Analysis of 79 popular brands from Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Ocado.

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Heinz’s tomato ketchup is up 53 per cent, or 91 pence, over the past two years[/caption]

Here are the top branded products with the biggest price jumps

The second biggest increase in food brands was Dolmio’s Lasagna Sauce, made by Mars Foods, which is 47 per cent, or 61 pence, more expensive than two years ago, despite a supermarket raising the price by 107 per cent.

Heinz’s chicken soup was another big climber at 36 per cent or 44p, up to almost £1.50 a can.

Even staples like student staples, Batchelors Super Noodles BBQ Beef Flavour, manufactured by Premier Foods, rose, according to Which? across the six supermarkets by an average of 43 per cent from an average of 59p to 82p.

And a box of 100 Twinings tea bags was £2.33 more than in 2020, while Anchor Spreadable Butter is now £1.31 more expensive than two years ago.

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The enormous price increases show how the cost of goods is exploding more in some areas than in others.

Grocery inflation hit a record 14.7 per cent last month, meaning annual grocery bills are £682 more expensive than a year ago if shoppers put the same items in their baskets, according to Kantar.

Supermarkets have said more shoppers are switching to their own-brand versions to save money amid the cost of living crisis, with own-brand sales up 10 per cent over the past month.

The discounters Aldi and Lidl have also benefited from the fact that more shoppers have switched to their cheaper range of groceries. Because they mainly sell knockoffs of well-known brands, they were not included in the Which? survey. recorded.


Earlier this year, Tesco went to war with Heinz after the food maker was accused of raising its prices by an unreasonable amount.

The two sides reached a truce in July after fourteen days of negotiations, and all Heinz products are available again, often as part of a multi-buy sale.

Sue Davies, which ones? Head of Food Policy, said: “Our research shows the shocking rate of inflation on some of the country’s most popular branded foods, which is much higher than the national average, and underscores why it’s so important for retailers to offer people a choice of products areas.

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“Supermarkets need to ensure budget lines of healthy and affordable staples are widespread across their stores, including smaller convenience stores.

“Promotions should target those most in need and support people so they can easily compare the price of products to get the best value for their money.”

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