Saturday, August 6, 2022

DOWN OF DUTY Active Call of Duty players fall below 100 million after court cases

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CALL of Duty developer and publisher Activision Blizzard has seen its earnings and players decline for the fifth consecutive quarter.

The company’s most profitable period was January through March 2021, which saw 435 million active users across the franchise.

As a result, multiple lawsuits were filed against the company alleging discrimination, sexual misconduct, and a toxic work culture, causing players and profits to plummet.

The company’s financial results ending June 30 were released and show that the total number of active Call of Duty users fell below 100 million for the first time in three years.

The company announced that the Activision subsidiary that manages Call of Duty had just 94 million active users as of June, compared to 150 million users reported before the lawsuits were filed.

The company blamed the losses on the disappointing launch of Call of Duty: Vanguard and Call of Duty: Warzone.

It also says it hopes to win back revenue and players when Call of Duty: Modern Warfare 2 releases later this year.

Activision wants to do this by building on the success of the most popular game in the series – the 2019 reboot Call of Duty: Modern Warfare.

Blizzard claims that Diablo Immortal launched in the same quarter with great financial success as it was one of the most downloaded apps on mobile storefronts.

King, the developer of Candy Crush, is also reporting steady growth of around 6% year over year.

Despite this, the company lost a total of over $650 million (£530 million) in revenue compared to the same quarter in 2021.

The company claims to have put a plan into action to combat its image and increase inclusion in the workplace.

The report states, “Activision Blizzard remains committed to becoming the most welcoming and inclusive company in our industry.

“[It] continues to implement previously announced initiatives to strengthen our practices and policies.”

Activision has attempted to address issues with hackers and cheaters in Call of Duty: Vanguard using the Ricochet anti-cheat system.

However, players claim that cheating is still rampant, which could lead to a loss of interest in the game.

Written by Georgina Young on behalf of GOOD LUCK AND HAVE FUN.

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