The reigning NASCAR Xfinity Series Rookie of the Year has just put his burnout skills to the test for a one-of-a-kind video. Ty Gibbs has partnered with Skittles and clothing brand Supreme to promote an upcoming collaboration.
Skittles posted the video on Twitter on Wednesday, November 24th. The clip showed a No. 18 Joe Gibbs Racing Toyota Camry performing burnouts that showed rainbow colors. The red scheme had candy and rainbows, but “Supreme” replaced the Skittles branding.
There have been questions about the driver’s identity considering Kyle Busch drives the No. 18 Toyota Camry in the Cup series while Gibbs drives the No. 18 Camry in the ARCA Menards series. The video provided no response and only showed a helmsman in a Toyota Racing Development firefighter suit. However, Gibbs made a cheeky comment on Twitter: “I wonder who drove? Listen [Winking Face With Tongue emoji]. “
While the video immediately raises questions about Gibbs and possible future partners, it appears that this clip is simply promoting a new merchandise drop from Supreme and Skittles.
According to Foodbeast, the confectionery company and clothing brand teamed up in the summer of 2021 to collaborate on a fall collection. Publications focused on light colored garments covered in skittles, as well as candy packs with Supreme logos on them.
The next drop for the two brands will be on November 26th, the same day listed in the video with Gibbs. There will be pants, purple and black Mitchell & Ness twill jackets, gloves and hats with the Supreme / Skittles logos. The collaboration even includes balaclavas covered in skittles and the candy logo.
Using the No. 18 Joe Gibbs Racing Toyota Camry to advertise an upcoming clothing launch might seem unusual, but the NASCAR team already has an existing relationship with Skittles. The confectionery brand and its parent company Mars both sponsor Busch for most of its Cup Series races.
The two-time Cup series champion primarily represents M & Ms at # 18, but he does occasionally bring out some special Skittles schemes as he battles for victories. He drove the red, white, and blue Skittles scheme for the July 4th race at Road America and then highlighted the Skittles Gummies at Atlanta Motor Speedway the following week.
Of course, the video could potentially hint at some future deals. The worst kept secret in NASCAR is that Gibbs will move to the Xfinity Series in 2022 and join Brandon Jones as he battles for wins and places in the playoffs.
JGR has yet to officially confirm Gibbs’ inclusion or announce the sponsors who will join him for the season. There is a scenario where Skittles becomes an associate partner or the primary for selected races. Gibbs previously worked with Interstate Batteries, another Busch partner at JGR, for trips to Darlington Raceway and Las Vegas Motor Speedway.
Until JGR, Mars or Gibbs provide further clarifications, this remains a mere guess. Only members of this trio can reveal whether the Skittles / Supreme video is just for fun or a clue to future partnerships.
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