The spring trip to Atlanta Motor Speedway will see a significant change beginning in 2023. Under a multi-year agreement, Ambetter Health will be the new eligibility sponsor for the first race of the Cup Series at the 1.5 mile course.
The 2022 season was the last time the spring race was called the Folds of Honor QuikTrip 500. This raised questions about the future of the race, which AMS answered ahead of the July 10 Cup Series race. The spring race will now be the Ambetter Health 500, capping a full spring weekend at the reconfigured track.
“Ambetter Health has been a great partner with Atlanta Motor Speedway and Speedway Motorsports and we are excited to have them on board for 2023 and beyond,” said Brandon Hutchison, Atlanta Motor Speedway executive vice president and general manager. “We look forward to working with Ambetter to keep people healthy and we know they will step up our efforts to provide our fans with a memorable weekend of entertainment.”
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The upcoming spring race at Atlanta Motor Speedway continues NASCAR’s relationship with the market health insurer. Ambetter was the entitlement partner of several races, including a win by Christopher Bell.
The Joe Gibbs Racing driver traveled to New Hampshire Motor Speedway on July 17, 2021 to celebrate his first Xfinity Series start of the year. Bell took over the No. 54 Toyota for the Ambetter Get Vaccinated 200 and swept all three stages while leading 151 laps. This was his third win at New Hampshire Motor Speedway in three attempts, keeping his perfect streak alive.
Ambetter will also serve as an eligibility partner for the July 11th Cup Series race at New Hampshire Motor Speedway. The Cup Series drivers will complete 301 laps of the 1.058-mile track as they battle for a playoff spot.
Ambetter Health partnered with Speedway Motorsports for the first time in 2021. This relationship grew in 2022 when Ambetter became the “Official Health Insurance Partner” of AMS, Bristol Motor Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway.
Part of the announcement is a new partnership between Chase Elliott and the track. The number 9 driver, who won the last race at AMS, will work to create a ticket package that offers “an enhanced experience” for the 2023 race.
The press release did not provide any details about what the package includes. Instead, it was only pointed out that a portion of the proceeds will benefit the Chase Elliott Foundation. Ambetter Health will also match a percentage of ticket sales with a donation to the Chase Elliott Foundation.
AMS and Ambetter Health will celebrate the new partnership by providing tickets to a few well-deserved individuals. 500 of those tickets will go to military members and first responders to attend the inaugural Ambetter Health 500.
CONTINUE READING: Ty Dillon joins the new Xfinity series team for the weekend in New Hampshire