Monday, November 29, 2021

Fans can be sponsors Traditional stadium gets its name back

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At Rot-Weiss Essen, football is currently still played in the “Essen Stadium”. But that will soon come to an end. Because the club has acquired the naming rights and now has special plans.

The “Stadion an der Hafenstrasse” is returning. This was announced by Rot-Weiss Essen on Monday evening. The regional league has secured the naming rights to the “Essen Stadium” and will be able to rename it again for five years from January 2022.

Club board member Marcus Uhlig proudly commented on the decision: “Acquiring the right to a name is a big step in our club’s history. We saw it as our task to give this place a name that was as dignified as possible.”

The fourth division could use the income from a name sale to a sponsor. Other clubs in the region such as Borussia Dortmund, Schalke 04 or MSV Duisburg have sold their stadium names. Uhlig: “We have developed a concept that […] will significantly develop our club financially. “

Fans and companies can sponsor stadiums, there are 10,000 in total. A sponsorship costs 19.07 euros every six months, based on RWE’s founding year 1907, and lasts five years. Alternatively, fans can also pay a one-time fee of EUR 190.70.

With this concept, the club hopes to generate significant additional income that will help them return to the third division. Essen currently leads the Regionalliga West ahead of Preußen Münster and Wuppertaler SV. The gap after 16 match days is three points on Münster and four points on Wuppertal. But for the guaranteed ascent, one or two reinforcements could help in winter.

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