Saturday, June 25, 2022

Iceland cuts the price of bread, fruit and butter to 1p

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Iceland has reduced the prices of more than 420 essential groceries to 1p, including milk, bread, butter, fruit, vegetables and snacks.

However, shoppers are limited to three items per online store and the offer is only available online until the end of Friday 24th June.

Customers can get three items for 3p when they use code ICEPENNY at checkout when shopping on Iceland’s website.

The range of eligible products can be found on the supermarket’s Penny Staples website.

Items that can be bought for 1p include staples like granulated sugar, microwave rice and cream crackers, as well as cleaning items like dishwashing liquid and sponge cleaners.

The range also includes fresh and frozen vegetables such as broccoli florets, cucumbers and a one-kilogram bag of onions, as well as children’s snacks such as yoghurt tubes.

analysis by whom? found that most of the items on offer usually cost around £1 or a little more.

When shopping online in Iceland, customers must make a minimum purchase of £25 plus a £3 delivery fee. Free delivery is available on orders over £40.

Iceland was voted Best Supermarket for Online Shopping in Which? Customer survey last year asking more than 3,000 people to rate supermarkets in the UK.

In April, Iceland CEO Richard Walker said the supermarket was taking action to help shoppers navigate the cost-of-living crisis.

It reduced the minimum online spend for free delivery and froze the prices of its £1 value range.

He wrote in a blog post, “Island will always stand up for its customers and we will continue to do everything we can to protect them from the tremendous and increasing budgetary pressures they are currently facing.”

The cost-of-living crisis has caused food inflation to hit a 13-year high, rising to 8.3 percent in the four weeks ended June 12 from 7 percent a month earlier.

Annual grocery bills are expected to rise by £380 this year, according to new data from Kantar.

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