Saturday, November 27, 2021

Price matters when it comes to going green

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L.Lower prices are the key for consumers to buy sustainably, ‚ÄĚtrumpeted the Asda press release. And I almost deleted it right there.

These messages are usually little more than thinly camouflaged advertisements, whereby the “news” usually amounts to little more than the issuer’s claim to have the lowest prices and the best products, usually with more or less false “research”, to back up the claim.

But for some reason I kept reading and found to my surprise that this was one of the rare occasions when a publication like this has something useful to say.

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