Monday, November 28, 2022

Why doesn’t Nottingham Forest have a sponsor on their shirt against Crystal Palace today?

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NOTTINGHAM FOREST returns to the Premier League without a shirt sponsor… once again.

Forest are bottom of England’s top flight despite recently clinching a great 1-0 win over Liverpool and giving Brentford a draw.

Nottingham Forest also doesn’t have a sponsor on their away kit
Getty

And it’s got people wondering if life in the Premier League is a step too far for Forest.

That’s not the only thing on everyone’s mind, however, as observant fans have noted that there is no sponsor for the Nottingham Forest children.

SunSport has all the knowledge on why below.

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Why doesn’t Nottingham Forest have a sponsor?

Nottingham Forest have no shirt sponsor as no deal has been agreed with any potential partner.

Steve Cooper’s men saw their contract with BOXT expire at the end of last season.

The club turned down an offer from the boiler company to extend their partnership into the first Premier League season of the millennium.

Following this decision by the Forest owners, BOXT signed a deal to become sleeve sponsors of Everton.

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Will Nottingham Forest get a sponsor?

Nottingham Forest are keen to land a sponsorship deal and the situation regarding the plain front of their shirts is not as they had planned.

According to reports from the East Midlands, numerous deals were close to being finalised, but none have yet made it across the border.

According to Sport Business, Forest chairman Evangelos Marinakis holds a £10million-a-season contract and was ready to start the campaign without a sponsor if his demands were not met.

There was also a reorganization that saw the club award just two major commercial dates in the first week of August.

Former Newcastle chief executive Lee Charnley was brought in by Marinakis to help push through a deal.

Boxt was Nottingham Forest’s sponsor when they won promotion from the Championship in 2021/22
Getty

At the end of July, Dr. Dan Plumley, finance expert at Sheffield Hallam University, told Football Insider: “It’s ambitious. We need to look at benchmarks.

“West Ham and Everton cost around £10m or £11m. Newcastle and Leeds, meanwhile, are closer to £7.5m. This is the region we are looking at.

“We know that bookmakers often pay more than non-bookmakers.

“For a newly promoted club, you probably have your sights set on £6m or £7m. So Forest is aiming for above the benchmark there.

“The risk is that the longer you don’t name a sponsor, the more likely it will backfire.


“Sponsors want to be there at every game and we are now close to the start of the season.

“When it comes off, fantastic. It would make them the biggest deals in the Premier League. But there is a risk we cannot ignore with this strategy.”

More clubs could follow Forest’s approach in the near future, according to Simon Chadwick, Global Professor of Sport at Emlyon Business School.

He told The Athletic: “Many American investors believe that Premier League football clubs are undercutting themselves and their sponsorship fortune is worth far more money than they are currently asking.”

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