Monday, November 29, 2021

Video recordings from the body Quirky TV action surprises the ratings

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Warning, not for the faint of heart. ProSieben could have put this warning yesterday before its 15-minute special program in prime time. But even without it, the campaign was a success.

Some were disgusted, others averted their gaze in horror and some were fascinated by the pictures. Either way: What the ProSieben audience saw on Wednesday evening at 8:15 p.m. was bizarre – and a typical action by Joko and Klaas.

The Ulkduo had gained 15 minutes of airtime and used this to smuggle mini cameras into their bodies. From then on, viewers were allowed to watch what the inside of the body of Joko Winterscheidt and Klaas Heufer-Umlauf looks like. “What am I watching” or “They don’t really do that” were some of the reactions to the special, which the moderators dubbed “The Future of Entertainment”.

But similar to the proverbial accident in which people cannot look away despite the horrific sight, the so-called “15 minutes from Joko & Klaas” format seems to have attracted a lot of people.

Because the strongest station in prime time with the young audience on Wednesday was ProSieben. Quotas triumph despite disgust special, one could now headline. Because 1.44 million viewers between 14 and 49 years of age gave the commercial broadcaster from Unterföhring the day’s victory in the target group. The industry magazine “Dwdl” speaks of a “strong market share”, which yesterday was 19.2 percent. A total of 1.89 million people switched on the “Body Worlds Special”, as one could also call the action by Joko and Klaas.

Incidentally, the new “TV total” also benefited from this. Sebastian Pufpaff was allowed to entertain 1.75 million people with his nipple board, gags about the traffic light coalition and musical accompaniment of the Heavytones. That was a little less than the previous week, but still a good value for ProSieben standards.

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