The Real Housewives of Atlanta cast have organised their own self-funded promotional material for the upcoming season, and some fans are calling it unfair.
The ladies of the Georgia-based series of the popular reality TV franchise have taken advertising into their own hands, releasing a peach-themed photo and video.
Journalist and Housewife superfan Anthony Dominic tweeted earlier this week that the ladies have decided to take marketing and PR for season 14 into their own hands.
“A lot of people are asking me about the #RHOA campaign,” he tweeted. The women financed it themselves, Bravo had nothing to do with it. In fact, Bravo had no idea they were doing it. The ladies felt they had to take marketing/PR into their own hands for the coming season.”
Dominic went on to say that the Atlanta ladies are unhappy that their promos are only updated every three to four years while other franchises like The real housewives of beverly hills, Receive new promos for each season.
The hosts of Bravo while black Podcast said they felt RHOA funding their own shoot was “definitely unfair”.
“I heard from DJ Richie Skye that Bravo has their own brand of promotion and they encourage the other franchises that they can promote themselves or do a promotion and take the initiative and do it instead,” they said latestpagenews.com. “So that was totally optional and the Atlanta girls wanted to do it on their own because [it is] should be like a new and refreshed season.”
Conor Behan, host of the housewives and me Podcast, thinks it’s “really impressive that the woman in this cast has taken matters into her own hands and is committed to creating a new season.”
“Sometimes the audience assumes all the cast are at odds, but it’s fun to see them working together on this project,” he continued. “It’s interesting that they feel the need to do so much self-promotion when RHOA has been such a big part of the Housewives franchise since 2008.”
Behan suggested the show may have spent most of its budget on expensive longtime cast members, but it “seems to indicate a lack of confidence before airing a new season.”
“Last season was worse in terms of ratings for the show, but it still did decent numbers,” he said.
“Hopefully the network is just waiting for the season to air and for word of mouth to pick up, but it’s an odd way to start the return of such an established show. In any case, I have a good feeling about this new season and I’m excited to see it unfold.”
Bravo declined comment when contacted by latestpagenews.com.
The self-funded photoshoot comes after a former cast member of RHOA NeNe Leakes filed a lawsuit against NBCUniversal, Bravo alleging that those at the top tolerated and encouraged a hostile and racist work environment.
The Season 14 cast brings back current stars Kandi Burruss, Kenya Moore and Drew Sidora, while former cast member Shereé Whitfield returns and Sanya Richards-Ross joins the cast as a brand new housewife. Marlo Hampton, a longtime “friend” on the show, was made a full-time cast member this season.