However, the K-pop group’s reunion reunion reality show is the most talked about non-drama show of the past 3 weeks
Dubbed the “National Girl Group”, Girls’ Generation was considered one of the leading K-pop groups of the 2010s, responsible for spreading the Hallyu wave to the West. They made history as the second girl group after 1960’s The Supremes by surpassing 100 million physical and digital sales while also holding a Guinness record. And so the Knetizens were surprised when Girls’ Generation reunion reunion reality show ‘Soshi Tam Tam’ received low TV ratings.
Girls’ Generation aka SNSD went on an unofficial hiatus in 2017 and it took them five years to reunite. Well, they’re giving their all for this comeback after releasing their seventh album Forever 1, appearing on variety show Knowing Bros, and also starring in their own reality show. Starved for content, fans were initially excited when it was announced that Girls’ Generation would be going on a journey, playing games and completing missions in the reality show Soshi Tam Tam. However, it is only available on Korean channel JTBC, app TVING and has no English subtitles.
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“Soshi Tam Tam” premiered with much pomp when we finally got proper girl group content five years after their unofficial hiatus. Trending for the smallest things, Girls’ Generation went viral, from her old Twitter bio to her new concept photos for Forever 1, as fans missed her. Even SHINee fans tuned in for the latest episode, as Minho reunited with Yoogeun from Hello Baby, the little boy the group had to take care of for a reality show. However, Episode 4 saw a low rating of 0.8% on JTBC.
But Good Data Corporation took the social media hype the show created and analyzed that “Soshi Tam Tam” was the #1 show in the non-drama TV category for the past 3 weeks. shows was. Since JTBC also uploaded few clips with no English subtitles to their YouTube channel, international fans couldn’t see Girls’ Generation show. SONEs (Girls’ Generation’s Fandom) pointed to the need for free content such as YouTube reality shows starring other K-pop groups. Many even shared that they are catching up on the show through those who translate what is said on “Soshi Tam Tam’.
‘Soshi Tam Tam’ gets a low rating
Another wrote: “Without any promotion from their own company, this worked.” One fan thought rating didn’t matter: “Even if the rating is low, they are legends and all the idols agreed. Some newbie kpoppies are really obsessed with ratings, album sales, etc. As Sone, all I care about is that they get back together, because Sone, that matters.” A Knetz pointed out, “It’s a program for fans to watch , who cares about ratings?” Another user shared, “Tbh although 0.8% of the country watching real time is still a lot. That’s like half a million people watching at a time when television is a thing of the past, that’s huge.”
One fan commented: “Hardly anyone watches TV anyway, I prefer to just watch small clips on YouTube. They should have just made it a show on YT like F(x)’s F(x)=1CM.” Another noted, “Most international fans can’t watch this show because they’re international. Fans no longer use cable or channel to watch the show so most of them watch clips on yt, Koreans also say they don’t usually watch cable and many of them watch clips on yt or on streaming services to .” Another fan added, “Most people are watching strains on YouTube now anyway.”
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