Roq Innovation aims to help make life a little easier with its range of products
If you’ve watched enough Shark Tank episodes by now, you know that sometimes the most good products are a mix of two separate items that just go well together. They might be the most inconspicuous things, but taken together they prove to be revolutionary. This was certainly the case with Roq Innovation.
Roq Innovation may have wowed the masses and a few celebs too, but can it wow Mark Cuban, Daymond John, Kevin O’Leary, Lori Greiner and Guest Shark, Peter Jones? Let’s find out!
Shark Tank: How did HelloPrenup rake in $150,000 despite low sales?
What is Roq Innovation?
Roq Innovation is a brand that creates practical everyday items to make life a little easier. Their successful product HEADLIGHTZ™ is a beanie with a built in LED light, a multi-purpose tool that has made waves. As mentioned in Oprah’s O magazine, “Are you the type of person who likes to walk at night without getting hit by a minivan? These hats have a bright, built-in, rechargeable LED that lasts for up to eight full hours.” Now that’s a solid pitch!
Raquel Graham is the founder of Roq Innovation. She holds an MBA from Northwestern University’s Kellogg School of Management and a BA in History with a minor in Economics from Wesleyan University. She was a marketing strategist and consultant, working with corporations to build their brands. She founded ROQ Innovation in 2014 with the intention of creating products that make life easier. “Every day we develop, solve and invent solutions to meet the needs of our families. I enjoy offering solutions that make everyone’s life that little bit easier. We all need that,” she said, as mentioned on the website.
While NEKZ, a children’s scarf alternative, was their first product, it was HEADLIGHTZ™ that helped build their brand name after it landed on Oprah’s O-list.
While the brand itself offers a range of products, you can pick up HEADLIGHTZ™ for $19.99 or more. HEADLIGHTZ™ also has a headband version that starts at $24.99.
Roq Innovation’s coverage in Oprah Winfrey’s magazine has certainly helped take the brand to new heights. The brand was also recently featured on View Your Deal during the holiday season and shared a related post. The caption read: “You know it’s going to be a great week when you start your Monday off by being featured on @viewyourdeal! Shop the ONLY SALE OF THE SEASON for a limited time via the View Your Deal link in our bio. Thank you to the fabulous team at @theviewabc and @viewyourdeal for helping us spread holiday deals and cheer!
What does it cost and where to buy?
It’s hard to say who might steal the deal as it all boils down to numbers. If Roq Innovation has the sales to back it, Kevin O’Leary could be the one to add it to his list of Mr. Wonderful’s oddities.
Shark Tank Season 13 Episode 11 will air January 14, 2022 at 8 p.m. ET on ABC. Check out the latest episode featuring products like Romperjack, Roq Innovation, VaBroom and Must Love
Missed an episode? Did you want to catch up? Episodes are also available for next-day viewing on demand and on Hulu. You can also watch old seasons and episodes on Amazon Prime Video and iTunes.