Saturday, January 21, 2023

Nutr to “Shark Tank”: How much does it cost, who are the founders and everything about the vegan milk machine

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COLUMBUS, OHIO: Because you promised yourself to go vegan yesterday, do you regret it every time you hold a warm cup of coffee in your hands or plan to make a delicious nutty chocolate milk cup? Do you hate the day a little more when you walk around the corner from your barista and smell a freshly brewed cappuccino and you just can’t drink it anymore because you’re suddenly lactose intolerant? Then we might have something special for you. Here’s the good news: you can drink that cappuccino, you can make that nutty hot chocolate, and all without buying expensive plant-based nut milks that are loaded with preservatives and create packaging waste. Why buy milk when you can make your own dairy free or nut free at home? What we have for you is: “Nutr”

Nutr is the device that is currently shaking up the dairy industry. Fun Fact: It’s the non-dairy lovers who are most drawn to Nutr. The company offers a plant-based milk maker in the kitchen, allowing customers to make a variety of beverages, including nut and plant-based milks, creamers, hot drinks, smoothies, and more. The best thing about them is that they are a wellness brand that also gives back by planting a tree for every Nutr sale. Isn’t that really great? Not only are you drinking plant-based milk, you’re helping to plant a tree. Read on to learn more about this amazing machine that will soon be making its debut in Shark Tank. Let’s see how well the machine fares on the Sharks – Barbara Corcoran, Mark Cuban, Lori Greiner, Robert Herjavec, Daymond John, Kevin O’Leary and Gasthai Daniel Lubetzky.


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What is Nutr?

The maker of nut milk prep machines intended to create their own plant-based milk in minutes so that they could enable customers to make a variety of beverages—including nut and plant-based milks, coffee creamers, hot drinks, smoothies, and more. Along with their proprietary Nutr Blends, they empower consumers to make their own clean and delicious plant-based milk.

Alicia, the co-founder and CEO of Nutr, is lactose intolerant herself and was tired of looking for good alternatives but not really finding any. She only saw unhealthy options at the store, which prompted her to leave her Fortune 500 company and start Nutr with her husband Dane Turk. The two founded the company largely with crowdfunding.

Alicia was working at Google as a Sr Tech Recruiter when she decided a part of her life was missing – entrepreneurship. During her maternity leave, she took the Start and Scale course and learned that she had to do something about it. She has also worked with Amazon and earned a Bachelor of Business Administration in Marketing from Ohio State University’s Fisher College of Business. Alicia is quite an academic, graduating with Phi Sigma Theta Honors and was a member of the American Marketing Association. She has some big names on her resume, having been a senior recruiter at Amazon for just over a year and a senior tech recruiter at Google for two years.

In January 2021, she started her own business, founding Nutr and working full-time with her husband in Columbus, Ohio. “Over the past two years, I’ve built a brand to transform the way we milk,” Long says on her LinkedIn profile. “We empower and inspire our consumers to make their own clean and nutritious plant-based milk.”

The cost of the limited edition Nutr in matte black and rose gold is $189 and is available on Amazon’s official website and Nur. The white machine is only $169. “While that cost feels daunting for a relatively small tool,” said one customer, “I like to compare it to the cost of buying plant-based milk every week or two. The price of the Nutr is about the same as 21 cartons of plant-based milk (in New York City) that I can easily use up in less than a year. Plus, the handy gadget reduces waste from single-use cartons and will hopefully last for years to come.” Another user commented, I didn’t want to love this as much as I did, but it’s super satisfying to be able to make a fresh cup of nut milk in just minutes ! It doesn’t do much at once, so you’ll need to run through a few batches if you want to save something for later. Is it a home accessory I need? no Is it one I show every friend who comes into the house?”

How much does the machine cost and where can you buy it?

The company, which has been recognized by some major media outlets including Mashable, Forbes, Self, Women’s Health, Huffpost, WSJ, CBS and PopSugar, is posting a double-digit run rate in the millions after its July 21 launch. It also had the top 1% fastest time to market on Shopify, top 4 on Amazon in 2022, and is WSJ’s top-rated eco-conscious gadget. It has also been featured on the Huffington Post, GQ, Mashable, NBC Today Show, Good Morning America and QVC. The company projects $10 million in 2022, driven by established relationships with retailers including Sur La Table, Best Buy, William Sonoma and more than 10 national retail chains.

It seems Gasthai Daniel Lubetzky, founder of KIND and co-founder of SOMOS Foods, could steal the deal. However, we do know that the brand’s sales figures and profit margins will be the main deciding factor for the Sharks whether to invest in the business or not. So we’ll just have to wait and see if the Sharks even make a deal. Watch the episode to find out.

Shark Tank Season 14 Episode 12 airs Friday, January 20, 2023 at 8 p.m. ET on ABC. The latest installment includes products like Nutr, Brass Roots, Nopalera and Frescos Naturales.

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