GOVERNMENT’S campaign to get Brits to cut energy use could kill pensioners, ministers have warned.
Rishi Sunak has greenlit a controversial PR blitz to get families to turn down their boilers and radiators to save money.
But a similar plan was scrapped by Liz Truss as PM after officials warned OAPs could be taking the advice too far and freezing in their homes.
The Sun on Sunday understands the Cabinet Office sounded the alarm about the possible death toll when the plans were first released in September.
A government insider involved in the talks said there were concerns it could cost lives.
They said: “There was concern that the dutiful wartime generation – the elderly – might be taking it too far.
“So messaging always has to be very, very careful.”
There were also concerns the government would look like Edwina Currie, who famously sparked outrage when she told pensioners who couldn’t afford to turn on the heating to wear a wool sweater.
Business Secretary Grant Shapps plans to launch the energy-saving PR blitz later this year.
Downing Street wants to attract a variety of celebrities to the campaign.
They assume that struggling families can reduce their energy bills without shaking their homes.
Ministers want Britons to change their ways before they unplug the universal household energy cap next year.