Saturday, May 7, 2022

Kawaii Lighting on Shark Tank: How much does it cost, who are the founders, and all about the ring light Cardi B swears by

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Gone are the days when only professional photographers and videographers used ring lights, with Kawaii Lighting you too can achieve the most flattering selfies

With the growing popularity of TikToks and Instagram reels, taking photos and creating video content has pretty much become the norm. Have you ever wondered how your favorite TikToker or influencer manages to always look flawless? Well, the answer is great lighting that can be attributed to ring lights.

The founders of Kawaii Lighting, Chloe Loop and Lan Bui, were aware of this. Considering the emphasis on aesthetics in today’s world, the duo felt the need to spice up the traditional ring light, a bulky and boring looking lighting accessory. So they launched Kawaii Lighting, which has really cute ring lights in the shape of cats, stars, hearts etc. ‘shark tanks’. In the meantime, while we’ll have to wait and see if Chloe and Lan manage to impress the sharks, here you can read all about Kawaii Lighting and why all the top influencers seem to swear by it.

ON THE SUBJECT OF MATCHING ITEMS

What is kawaii lighting?

Gone are the days when only professional photographers and videographers used ring lights, thanks to social media these nifty lighting devices help you achieve the most flattering selfies or video clips. Ring lights are circular lights that are usually attached to a phone or camera to create good lighting. Although ring lights are very useful, their bulky size and high price used to be a major deterrent for many. But with the growing popularity of influencers and the influencer lifestyle, ring lights have become a must-have accessory. Although there are several ring lights on the market, Kawaii Lighting is characterized by its unique and playful shapes. Besides the traditional circular ring lights, Kawaii Lighting also offers ring lights in fun shapes like cat, star and heart.

According to the brand’s website, “Kawaii Lighting was founded in 2020 with one question: why can’t tech be simple and cute?” in the house”. The problem is that common traditional gear is often bulky and complicated to use… so we set out to change that! We make professional content creator gear that’s easy to use, super cute to look at, and suits every mood! Now you can look and feel your best with Kawaii Lighting in your selfies, TikToks, live videos, and even Zoom calls.”

Lan Bui and Chloe Loop are the founders of Kawaii Lighting. The duo have been life partners since 2012 and also business partners since the founding of Kawaii Lighting in 2020. Chloe is a first-time entrepreneur with a dance background and a top-notch creative advisor. Lan, on the other hand, is a veteran entrepreneur and technology enthusiast who has a successful career in filmmaking and also licensed toy manufacturing. Together, Lan and Chloe created Kawaii Lighting based on a shared passion for finding happiness by making it and helping others find it too!

Kawaii Lighting ring lights come in two sizes – large and small. The large ring lights are 20 inches tall while the small ring lights are 6 inches tall. The small ring lights range from $39 to $59 depending on the design. The larger ring lights range from $79 to $379. The brand also sells other accessories like heart-shaped mics and travel cases for the ring lights. You can get the cute Kawaii Lighting merchandise from the brand’s website here. The brand is currently offering free shipping on all orders over $119.

Kawaii Lighting has received several rave reviews from its customers, spread across the brand’s website and social media pages. A customer named D’Manda Martini wrote, “I’ve been the proud owner of a @kawaiilighting Kitty ring light for so long I can hardly remember not having one. I also now own the small heart shaped rainbow led light have recommended their products so highly they have been kind enough to allow me to work with them. I can now say if you’re shopping for an awesome #kawaiilighting ring light, use code: DMandaMartini for 10% off your order! They’re also so easy to travel with, as evidenced by this photo shoot while vacationing in NC. Also, never let the awful room lighting of a bogus hotel get you down. Your way to a flawless beat! I’ve taken this light to several cons and will continue to do so!” You can check out some other glowing reviews for Kawaii Lighting’s ring lights here.

What is the cost and where to buy kawaii lighting?

On April 22, 2022, the brand announced on its website that a new product would be launching on May 6, coinciding with the release of the “Shark Tank” episode. The brand also announced its first-ever pop-up event on its Instagram page. “💓✨OUR FIRST POP UP SHOP✨💓 Finally we have our very first IRL pop up shop in Hollywood, California hosted by our amazing friends at @popshoplive!!! Some of you found us through our pop shop Live Livestream Found Shopping Shows and this is going to be a very special IRL sale! If you live in LA and would like to join in all the fun, please view the invite via our profile link, reply and share with everyone Your friends 💓 💓 Music from our favorite DJ @queenxjhoney and even a special performance from @_chaunc and his dancers! Oh yeah… and at 8pm we can all catch our Shark Tank episode! This is going to be an amazing evening of fun and love 💓 AND LOTS OF LIGHTS We will have some special discounts, limited stock and even a brand new product launch!!! Doors open at 5pm 💓💓.”

Lori Greiner or Gasthai Emma Grede could steal the deal. Although the brand’s sales figures and profit margins will ultimately be the main deciding factor for the Sharks whether or not to invest in the business. So we’ll just have to wait and see if the Sharks even make a deal.

Shark Tank Season 13 Episode 22 will air May 6, 2022 at 8 p.m. ET on ABC. Check out the latest episode featuring products like Kawaii Lighting, Ooakshell, Pricklee and Pulp Pantry.

Missed an episode? Did you want to catch up? Episodes are also available for next-day viewing on demand and on Hulu. You can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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