Monday, November 28, 2022

Joanna Gaines ready to go beyond shiplap: ‘I don’t want to be put in a box’

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Joanna Gaines rose to prominence in 2014 with the rise of the popular HGTV show fixer above. Along with her husband and business partner Chip Gaines, Joanna Gaines quickly became a fixture, not just on television but in their homes as well.

Her design empire eventually expanded to include books, home decor projects, and cookware. Widely credited with popularizing the modern farmhouse design trend, Gaines remains in the public spotlight to this day — and in a January 2022 interview, she revealed that she wants to embrace other design styles.

When fixer above Debuting on HGTV in 2013, it introduced fans around the world to the idea of ​​the modern farmhouse design style. The show featured Chip Gaines doing demolition and construction work on homes in Waco, Texas, while his wife, designer Joanna Gaines, decorated and designed the home from start to finish.

In her designs, Gaines often chose country-style design elements such as overlaps, barn doors, and rustic picture frames. The style popularized by Gaines spread like wildfire in American homes – and eventually Gaines became closely associated with design elements like shiplap.

According to House Beautiful, while shiplap has been used primarily in the shipping industry for decades, it was Gaines who really started the trend.

The final season of the original fixer above was aired in 2017, but the Gaines didn’t leave the spotlight for long. The couple have consistently been in the spotlight over the past few years, renovating properties and starting new businesses.

In January 2022, Chip and Joanna Gaines opened up on Good Morning America in an interview and spoke about the process of renovating a castle-style home in their local community of Waco, Texas. Gaines admitted that she is known for her love of shiplap, noting, “I’ve evolved … I have a love for multiple styles. I don’t want to be pigeonholed.”

She also explained how her knowledge of overlapping began, explaining how exposing the original wooden beams in an older farmhouse had customers raving. Soon every client they worked with wanted the rustic-chic farmhouse look, leading Gaines to work with those elements on her TV show.

For the past several years, Gaines has continued to catch up on her latest design project, speaking about the Waco Castle renovation on her blog. “Early on in our marriage, Chip dreamed of restoring a certain place near downtown Waco,” she explained.

The couple bought the chateau in 2019 and have worked on and off the property ever since — while also tackling various business ventures, including their cafe, restaurant and home decor. Gaines has also become a highly successful author, writing best-selling cookbooks and curating special magazine issues for her fans.

With the recent launch of the Magnolia Network, it seems likely that fans will be seeing a lot more of Chip and Joanna Gaines in the years to come.

RELATED: ‘Fixer Upper’: Joanna Gaines popularized the modern farmhouse style, but what exactly does that mean?

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