No Bra Day, an unofficial day coinciding with October Breast Cancer Awareness Month, was kidnapped by mindless men who decided to post explicit photos on Twitter.
The hashtag was first used to encourage women to go without a bra, to raise awareness of how to identify and self-examine breast cancer symptoms.
Unfortunately, many of the tens of thousands of tweets posted using the hashtag have very little to do with spreading awareness about breast cancer. Some appear to be thirst trap pictures of women, while others were posted by men topless women or women with their nipples showing.
Fortunately, those who understood the mission of No Bra Day took it upon themselves to spread the message of the day. This included sharing infographics about the right way to check for signs of breast cancer, as well as posting women who have had a mastectomy or breast removal to treat cancer and reduce the stigma surrounding the surgery.
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“Don’t abuse the health campaign to literally start sharing and posting explicit pictures,” someone wrote in part while sharing an infographic on breast self-exam techniques.
“Today is #NoBraDay. Stop reading meanings into it. It is part of an initiative to raise awareness and preach about breast cancer. With that said, post these pictures here or in my dm for the common good. Let’s honor the day#HealthTipsWithEKO“Added another.
Check out some other tweets that are effective in raising awareness below
Breast cancer is the most common cancer in the world. Last year, 2.3 million women were diagnosed with breast cancer, and there were a total of 685,000 deaths worldwide, according to the World Health Organization (WHO).