Wednesday, November 30, 2022

‘I need holy water’: Fans go crazy over Billie Eilish’s dripping wet campaign for her new perfume

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Billie Eilish’s Eilish No 2 combines “the shape of the written number and the sensual curves of the bottle and the images”.

LOS ANGELES, CALIFORNIA: Billie Eilish has driven her fans insane with a somber and dripping wet campaign for her new perfume. The 20-year-old Grammy winner teased the release of Eilish No 2 – her second perfume following the release of Eilish earlier this year.

Promotion for the brand new fragrance featured the ‘Ocean Eyes’ singer in a series of sultry photos wearing wet clothes in the rain. In sensual ads for her new fragrance, the singer posed in a pitch-black downpour while wearing a sheer, loose-knit dress with a plunging wrap bodice.

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“Guess WAAAAAAAAAAT!!!!?!!?! Eilish #2 will be available tomorrow at 9am PT in the US,” Eilish shared on her Instagram on Thursday, November 17. “I couldn’t be happier with every part of it. I’m so glad you have it,” she added.

Fans couldn’t help but disregard the images. “I died, came back to life, and died again,” one wrote. “WHATEVER YOU WANT, I CAN DO,” suggested another. “YOUR WHOLE FACE!!!??? HOW ARE YOU SO PERFECT,” gushed another.

“YOU WILL BE THE DEATH OF ME,” read one comment. “Finna falls to my knees in the middle of this hallway,” commented another. “I need holy water please,” one person quipped. “How am I supposed to love, laugh, live while I’m a homosexual and Billie just exists,” wondered another.

Eilish explained why she chose a dark and humid vibe for her latest fragrance. “I really liked the idea of ​​a darker, rainy world for Eilish #2,” she said in a statement. “We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woody elements to create a more sultry and moist feel.” The star “wanted to convey a sense of her sensual side and infused with those notes be worn to envelop the skin,” says a press release. The ad campaign appeared to be inspired by Eilish’s “Happier Than Ever” music video, in which she was seen dancing in the rain on a dark night.

“The launch of Eilish was a worldwide success. It was exciting to see the enthusiastic response from fans to Billie’s debut fragrance, a fragrance she had been chasing for years,” said Lori Singer, President of Parlux, in the press release. “As a passionate fragrance lover, Billie was thrilled to create her new fragrance and despite her busy schedule, took the time to come to the fragrance lab to meet and work directly with the perfumer.” Singer added, “Billie knew exactly what she wanted to create; a wet, rainy, sultry, woody floral named Eilish No.2.”

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Similar to its predecessor, the new fragrance’s bottle was reportedly inspired by Eilish’s favorite body parts – chest, neck and collarbone. In keeping with the perfume’s name, the campaign aimed to “create a connection between the shape of the written number and the sensual curves of the bottle and imagery”. Despite this, Eilish is No. 2 vegan, cruelty free and made with clean ingredients. It’s also certified by PETA’s Global Beauty Without Bunnies list of cruelty-free products. Described as “a dark, woody and alluring” scent, the highly-anticipated perfume retails for $72 and will launch Friday, November 18 exclusively at BillieEilishFragrances.com, Page Six reported.

This article contains comments made by individuals and organizations on the Internet. Latestpagenews cannot independently verify them and does not endorse any claims or opinions made online.

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