Season 30 of ABC’s “Dancing With the Stars” didn’t get the ratings producers might have been hoping for with the monumental season. Instead, the show’s numbers keep dropping every week.
This season of “Dancing With the Stars” three episodes were broadcast and two couples were eliminated on October 11, 2021. The hope for the new season was to bring new viewers and younger viewers into the audience by bringing in younger stars like Olivia Jade, who is an influencer, and Cody Rigsby, a peleton trainer.
There are many reasons why viewers might not tune in. Some vowed to boycott the show when they realized that Tyra Banks would be returning to host for its second season. Others were upset when it was revealed that pop star JoJo Siwa would dance with a partner in the first female partnership in the show’s history.
Producers are now concerned about what the low ratings mean for the show, according to a report by The Sun.
According to the report, ratings so far this season have not been optimal.
“The ratings matter matters to executives,” a source told The Sun. The source added that executives think the stars “aren’t creating the same uproar as they have in the past”.
“Sure there are headline-makers in there,” said the point of sale source. “But it has not yet caught on to the public. “Sometimes these things take time and sometimes the participants don’t come along or don’t connect with the audience.”
Loud OK! Magazines that also covered the story, Olivia Jade, JoJo Siwa, Matt James, and Amanda Kloots, were supposed to spark interest in the show, but the interest wasn’t what was expected.
“To be honest, Tyra is the one who makes the headlines – good or bad – and that at least means the show is on people’s minds,” a point of sale source said.
According to TVSeriesFinale, which reports weekly viewership for the shows, “Dancing With the Stars” only drew 5.46 million viewers for the season premiere, a decrease of nearly 33% from the season 29 premiere. In addition, the coveted target group of 18- to 49-year-old viewers no longer switched on the show as they did in the previous year.
In this demographic, Dancing With the Stars saw a 31% year-over-year decrease, reaching a rating of .92.
Things didn’t get any better for the second episode of the season, which saw the first elimination. Instead, they got worse. In the age group of 18 to 49 year olds, the number of viewers decreased by 21% compared to the previous episode. Overall, the viewership for the episode was even worse. The show only drew 4.876 million viewers for the second episode of the season.
For context, the second episode of season 29 drew 6,091 million viewers. However, the season 29 premiere grossed 8.21 million, according to TVSeriesFinale. The decline in numbers is enormous compared to the current season.
When it comes to episode three, which was a highly anticipated Britney Spears tribute episode, the ratings stayed roughly the same as the previous episode, only dropping to 4.736 million viewers, and staying exactly the same in the 18-49 demographic.
“Dancing With the Stars” airs Mondays at 8:00 p.m. Eastern Time on ABC.
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