Wednesday, November 30, 2022

ActionGlow on “Shark Tank”: How much do the founders of LED lights for sports equipment cost?

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ActionGlow, an aftermarket LED lighting system for sporting goods, was even used on the ABC reality series The Ultimate Surfer.

LOS ANGELES, CALIFORNIA: Two brothers from Traverse City are having a big week. In the episode “Shark Tank,” which airs November 18, Garret and Dakota Porter introduce the sharks to their company, ActionGlow.

The Porter Brothers will star in the new season of Shark Tank, which premieres Friday, November 18 at 8 p.m. on ABC. The popular reality show invites entrepreneurs to pitch their business ideas or merchandise to a panel of prominent investors who decide whether to help fund their ventures. This week’s episode of ActionGlow will feature judges Robert Herjavec, Lori Greiner, Kevin O’Leary, Barbara Corcoran and Mark Cuban. The appearance in Shark Tank is the fulfillment of a decade-long goal for Dakota and Garret that began at Mt. Holiday in 2011.

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What is ActionGlow?

ActionGlow is a manufacturer of LED lighting solutions for snow, water and land sports. All of their lighting items are brilliant, durable and lightweight. Italo Ferreira, Olympic gold medalist and 2019 surfing world champion, has used ActionGlow lighting on his surfboard.

Custom designed, rugged and waterproof, this Action Sport RGB LED light comes with LED lights and 3M VHB adhesive. The adhesive allows attachment to sports equipment without screws, drilling or damage. It will never come off while driving once you have this lighting system installed, but you can remove it if you wish. Using 9V batteries, the average weight of their lights varies from 9.0 ounces to 20.0 ounces.

ActionGlow2 lighting systems are available in seven different colors – cyan, amber, red, magenta, cool white, green and blue. Currently, ActionGlow only offers action lights for nine different action sports applications: Longboard, Bike, Surfboard, Wakeboard, Snowboard, Ski, Wakesurf, Sup and Kayak System.

Dakota and Garret, both from Traverse City, Michigan, are the founders of 45th Parallel Lighting, LLC.

Garret is co-founder and COO of the company. He earned an Associate of Science in Business Administration from Northwestern Michigan College. Dakota is the company’s co-founder and CEO. After graduating from Traverse City Central High School, he attended Northwestern Michigan College and earned an associate degree in entrepreneurship.

Garret and Dakota have had an action-packed career thanks to an idea they had ten years ago as teenagers on a Mt. Holiday ski slope: putting LED lights on snowboards. They’ve worked with companies like Jeep and Red Bull, traveled the world with pro surfers, and launched a line of patented LED lighting kits for kayaks, bikes, surfboards, skis, snowboards, and other sports equipment. Currently, Dakota and Garret are preparing to launch their Traverse City-based company, ActionGlow, on one of the nation’s largest platforms: ABC’s Shark Tank.

What is the cost and where can you buy ActionGlow?

“I was 13 and Dakota was 16 and we wanted to stand out in snowboarding,” explains Garret. “Everything looked so boring with white headlights on white snow. It was just white, white, white. Dakota came to my mind, ‘What if we put LED lights on our devices?’ We had a prototype and when we went back to the slopes a few weeks later we got an overwhelming response. Everyone wanted to know what it is and how to get one. We thought maybe we had a good idea… and could start a company around this product.”

The teenagers achieved this after two years of additional research and development. The Porters introduced their first ActionGlow snowboard and ski LED lighting kits online and at a store show at the Grand Traverse Resort & Spa in November 2013. The company’s stock was gone within 48 hours. Since then, the team has expanded its product lines, won a valuable patent, and had product appearances in Jeep ads and ABC reality show The Ultimate Surfer. Over the years, with the help of friends and family, the brothers have remained ActionGlow’s only employees and have received mentoring and funding from a variety of organizations in Traverse City, including Venture North and SCORE.

ActionGlow products are protected by patents (the patent is for attaching LED lighting to sports equipment). A longboard lighting system costs $69, while a kayak lighting kit costs $169. The lights are attached with strong adhesive and run on a 9 volt battery. After installation, store your lights in a cool, dry place for 24 to 48 hours to allow the glue to cure. When it happens, you’ll be ready to hit the slopes (or the water or the trail).

The products can be purchased both on the company’s official website and on Amazon. In November 2022, this product had a rating of 4.1 out of 5 on Amazon.

Despite complaints from some customers about the adhesive used on the goods, one customer gave the following feedback: “I was shocked to see the negative reviews on this product as it ‘falls off’. The company states that they use the exact same adhesive as GoPro’s camera mounts. I’ve used it all season and never once was I concerned that it might fall off. The system is very easy to install and took less than 10 minutes. However, the instructions state that your snowboard must be at room temperature prior to installation and that you must wait 24-48 hours before taking it to the slopes. I’m assuming these people didn’t read the instructions and decided to just wing it. I wanted to write this review because I recently bought a new board and wanted to remove the Action Glow lights. It was literally IMPOSSIBLE to remove the battery box from my board. I had to call the company and they were super nice and helpful. They sent me the removal instructions and I was able to take it off clean. It took a little elbow grease because the man was the thing. They even gave me a coupon code to backorder another set for my new board. Super excited about my experience and the product! Just feel bad that they’re getting bad reviews from people who didn’t follow the instructions.”

“Shark Tank” Season 14 Episode 7 returns to ABC after a two-week hiatus on Friday, November 18, 2022 at 8 p.m. ET. Watch the latest episode featuring products like ActionGlow, Boarderie FRSH, Legacy Shave and an update on Emma Grede’s deal with Ooakshell in Season 13.

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