WWe had the Bronze Age and the Iron Age: now we have the Plastic Age. We are addicted to plastic. In fact, we swim in it. As you may have noticed, a great deal of it ends up in the ocean and endangers the lives of its inhabitants. But not when Raffi Schieir has his way. His brainstorm, Prevented Ocean Plastic, attempts to stop the rot.
Born in Montreal, Canada, Schieir attended McGill University where he played ice hockey and improvised. He joined the Royal Bank of Canada but came to London 10 years ago. “We wanted to bring our daughter to a future-oriented, innovative megacity,” he says very diplomatically.
He founded Bantam Materials UK in November 2011 but quickly focused on preventing plastic from entering the ocean. Schieir wants everyone to understand one very important thing: “The actual plastic in the ocean cannot be recycled.” The salt water causes the chemical structure to break down, but unfortunately plastic is never eliminated. So the only option at this stage of the game is a cleanup action.